Welcome
Thoughtful digital platforms don’t happen by accident.
I help organizations and brands design, build, and evolve digital experiences that combine strong visual identity, intuitive UX, and scalable technical infrastructure.
With more than 15 years of experience spanning web development, brand strategy, subscription platforms, eCommerce, membership systems, and digital media, I work closely with clients to create systems that are not only visually compelling, but built to grow and adapt over time.
Whether you need a new website, a product refresh, a modern membership platform, or help navigating a complex digital project, I bring a hands-on, multidisciplinary approach from strategy through execution.
If that sounds like what you’re looking for, let’s talk.
Selected Experience
Over the years, I’ve worked across a wide range of digital platforms, membership organizations, subscription ecosystems, media brands, nonprofits, and independent businesses — helping clients design, launch, modernize, and scale their digital presence.
My work often sits at the intersection of brand strategy, UX, technical infrastructure, content systems, and long-term operational growth.
Large-Scale Subscription Streaming Platform
Led ongoing platform strategy, UX, frontend development, and technical operations for a high-volume subscription-based streaming ecosystem with complex membership, billing, and content delivery infrastructure.
Work included platform modernization, conversion-focused UX improvements, operational streamlining, CMS customization, and long-term infrastructure oversight.
Zen Community & Membership Platform
Designed and developed a modern digital platform for a longstanding Zen Buddhist organization, integrating membership systems, event infrastructure, donation workflows, educational content, and long-term maintainability for staff and volunteers.
Nonprofit Fundraising & Community Platforms
Worked with multiple nonprofit organizations to develop accessible, mission-driven digital platforms integrating fundraising systems, membership management, event registration, CRM workflows, and community engagement tools.
eCommerce & Subscription Systems
Developed and managed digital commerce platforms for brands selling physical products, subscriptions, memberships, and premium digital content, with a focus on scalability, UX, and operational simplicity.
Independent Creative & Media Brands
Partnered with writers, filmmakers, educators, and creative professionals to develop digital identities and web platforms that balance strong visual presentation with practical long-term usability.
Wellness & Studio Platforms
Built and maintained digital platforms for wellness businesses and studios, including booking systems, membership workflows, scheduling integrations, and marketing infrastructure.
Expertise
With more than 15 years of experience spanning digital product development, brand strategy, UX, subscription platforms, eCommerce systems, and web infrastructure, I bring a multidisciplinary approach to complex digital projects.
My background includes leadership roles in high-volume streaming and membership-based platforms, where I oversaw creative direction, technical infrastructure, platform development, marketing systems, and long-term product strategy.
Today, I work with organizations, startups, and independent brands to design and evolve digital experiences that are thoughtful, scalable, and built for long-term growth.
Brand & Digital
Platform Development
I partner with clients to create digital experiences that combine strong visual identity, intuitive UX, and scalable technical systems. From brand positioning and website design to long-term platform strategy, I help organizations build digital ecosystems that feel cohesive, modern, and purpose-driven.
I also prioritize maintainability, creating documentation and workflows that empower teams to confidently manage and evolve their platforms internally.
Strategic Consulting
Sometimes the biggest obstacle isn’t execution — it’s clarity.
I work with clients to evaluate existing platforms, workflows, messaging, and digital strategy, helping identify opportunities for improvement, simplification, scalability, and long-term growth. Whether you’re launching something new or trying to untangle an existing system, I bring both strategic perspective and hands-on technical understanding.
UX & Interface Design
Thoughtful UX creates trust.
I design digital experiences that feel intuitive, frictionless, and easy to navigate, with a strong focus on usability, accessibility, clarity, and conversion. Good design should never call attention to itself — it should simply work.
eCommerce & Membership Platforms
From digital products and subscription ecosystems to physical goods and membership-driven platforms, I help clients choose and implement solutions that fit both their current needs and long-term goals.
My experience includes WordPress, WooCommerce, Shopify, Squarespace, custom CMS ecosystems, subscription infrastructure, and payment system integrations.
Marketing & Audience Strategy
Effective digital strategy is about more than visibility — it’s about connecting with the right audience in a meaningful way.
I help clients refine messaging, improve conversion pathways, and develop cohesive marketing systems across email campaigns, paid advertising, social media, SEO, and content strategy.
Ongoing Platform Support
Digital platforms are living systems that require ongoing attention, maintenance, and iteration.
I provide long-term consulting and support for organizations that need help managing updates, improving workflows, maintaining infrastructure, or continuing to evolve their platforms over time.
Capabilities
My work spans a wide range of digital platforms, frontend technologies, membership systems, eCommerce ecosystems, and operational workflows. I’m most effective in environments that require both strategic thinking and hands-on technical execution, bridging the gap between brand, product, infrastructure, and long-term platform growth.
Frontend & Development
HTML
CSS
JavaScript
PHP
Vue.js
MySQL
Git / GitHub
CMS & Digital Platforms
WordPress
Shopify
Squarespace
ElevatedX
Uscreen
CiviCRM
Little Green Light
eCommerce & Membership Systems
WooCommerce
Subscription Platforms
Payment Integrations
Streaming Infrastructure
Membership Systems
CRM Integrations
Modern Workflow & AI Integration
AI-assisted development workflows
Workflow automation
Operational streamlining
AI-enhanced content and UX systems
Rapid prototyping and iterative development
Performance optimization using AI-assisted tooling
Marketing & Communications
Mailchimp
FloDesk
Campaigner
Email Campaign Strategy
Audience Segmentation
Conversion Optimization
Infrastructure & Operations
Hosting & Deployment
Server Coordination
Technical Project Management
Platform Maintenance
Vendor & Contractor Coordination
About Me
I’ve spent much of my career working at the intersection of digital product development, brand strategy, and technical infrastructure — first as Creative Director, and later as Chief Technology Officer, for a New York-based streaming media company.
Over the years, I’ve led projects spanning platform development, UX, subscription systems, eCommerce, marketing strategy, and long-term digital operations, developing a hands-on, multidisciplinary approach shaped by real-world execution rather than traditional corporate pathways.
After stepping away from the industry for a period of personal study and Zen Buddhist practice in Southern California, I returned to consulting work with a renewed focus on thoughtful collaboration, sustainable systems, and helping organizations build digital platforms that are both effective and human-centered.
Today, I work with startups, nonprofits, membership organizations, and independent brands to design and evolve digital experiences that combine strong identity, intuitive user experience, and scalable technical foundations.
Outside of work, I’m deeply involved in Zen Buddhist practice and community life, enjoy long-distance cycling, and spend as much time outdoors as possible — usually with my beagle nearby.
Get In Touch
Whether you’re launching something new, rethinking an existing platform, or looking for strategic and technical guidance, I’d be happy to learn more about your project.
Fill out the form below and I’ll be in touch to schedule a consultation.